A CELEBRATION OF INNOVATION
CREATIVE RETAIL AWARDS 2023
Climate change and other environmental problems demand an urgent and coherent response from the retail industry. Sustainable materials and design are no longer considered the inferior choice, they can enhance the in-store experience.
The judges are looking for a display that clearly pushes the boundaries to create a solution that is environmentally friendly and affordable without compromising on quality. The scheme must utilise sustainable and/or recycled materials. Demonstrate what happens to the display after life end – can it be re-used/recycled?
Demonstrate how the POP/POS display stood out amongst competitors, and how the design met the client’s brief. Did it communicate the brand and promotional message? How did you overcome specific challenges? Show results of sales uptake as a result of the POP/POS concept.
Seasonal or temporary display
A display scheme that could be installed and taken out with ease for a seasonal promotion. Demonstrate how the scheme met the brief, and what were the benefits to the retailer in terms of logistics and any in-store challenges. How did the installation reflect the brand and the promotional campaign? The scheme can be Christmas, Easter, Pride, Black Friday etc.
An in-store lighting scheme that complements the brand and its products, helping to bring to life the in-store environment. Creating the mood and ambience of space with the lighting implementation.
Graphics, signage and wayfinding
Signs and/or graphics used to create clear communication within store. Demonstrate how the project balances communicating information effectively whilst demonstrating brand values in their best light.
Surfaces & finishes
Demonstrate how the materials used reflect the brand's ethos and complement the interior design of the store. Why were they chosen? What do they bring to the in-store environment?
This award recognises retailers who offer a seamless Omni-channel Customer Experience by integrating various sales channels and are bridging the gap between physical and digital. ‘In order to enter this category, one sales channel must be Physical.
Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers. Does the pop-up communicate the brand's ethos through the use of a unique and engaging physical environment while creating an immersive shopping experience? Demonstrate how the scheme pushed the boundaries for the brand, such as strong social media following and an uptake in sales.
Food, Beverage and Supermarket
Open to food retailers of all sizes, whether a supermarket or specialist store, you need to demonstrate excellence in design and layout.
Discuss any innovations such as merchandising initiatives, marketing techniques, or improvements to the instore environment.
Bar and Restaurant Design
Bar/Restaurant fit-outs and refurbishments from within the last 12 months that deliver an inspirational environment. Demonstrate how the design and architecture enhance the F&B space, creates a unique customer experience and encourages repeat custom.
Moving away from store design, this award focuses on the customer experience, creating a memorable, enriching and engaging environment for shoppers. Looking at experiences that help retailers stand out against competitors, encouraging shoppers to return. This category is open to permanent and temporary stores, pop-ups and concessions.
Overall store collaboration
(supplier, designer and retailer)
New stores, refurbishments or new concepts opened in the last 12 months that demonstrate clear communication and collaboration between suppliers, designers and the retailer throughout the whole design process, from planning to completion. Provide details of achievements in terms of build, finish and translating design ideas.
Store Design of the Year
Store fit-outs and refurbishments from within the last 12 months, delivering an inspirational environment for today’s consumers. Demonstrate how the store design benefits the shopper journey throughout the space, enhances the retail brand, encourages dwell time and ultimately sales.
Judges Choice Award
All entrants are considered for the Judges Choice Award.
A standout entry from the judging process that has caught the panel’s eyes and is worthy of recognition. Something that goes the extra mile in providing interest, innovation and something a little bit special. This can be a product, new store design, refurbishment or experience.